youth culture - Bubblegum Club

JiK’iZinto // The Ultimate Glow-Up for South Africa’s Youth

JiK’iZinto is a movement representing a generation determined to take control of their future and rewrite the narrative. Backed by Girl Effect, a global non-profit organization, this initiative is all about inspiring young people to make informed choices and equipping them with the tools to tackle life’s challenges head-on. With its blend of music, multimedia…

Lüh Twizzy: Confronting Space, Transcending Identity

South Africa is a nation of significant symbolic capital. Through popular culture, South Africans participate in an exchange of sounds, fashion and dance – as an embodiment of identity, self-fashioning and freedom. At the nexus of social media and popular culture, we witness the unabated invigoration of the ‘Lüh Twizzy movement’ – a movement largely…

‘Identities Rebuilt’ — a Daily Paper FW22 collection

BUBBLEGUM X partner, Daily Paper, has released their season lookbook, Identities Rebuilt, coinciding with the Amsterdam based organisation’s 10-year anniversary. BUBBLEGUM X is an initiative by Bubblegum Club and The Bubblegum Foundation aimed at advancing Africa’s ever-growing cultural influence in global creative scenes. The initiative is a means of leveraging and transforming this expanding cultural and…

INFLUHKS | the future of experiential local youth retail

It is no secret that the global retail industry, especially fashion retail, has struggled for sustainable growth over the last decade. In what has been coined as the ‘Retail Apocalypse’, writer Bobby Stephens mentions that industry pundits acknowledge that close to 8 642 retail stores will have to close in North America alone. Propagated by…

Soul’d Dreams / burgeoning streetwear in Zimbabwe

Soul’d Dreams is a striking streetwear brand growing out of Zimbabwe.  This interview with founder Tadiwa Mashiri conveys the momentum in fashion as a vehicle of expression; turning away from the forced erasure of the rich cultural and historical tapestry at the hands of white supremacy and colonialism. The past, present and future is African;…