Tumi Masoko and the Offshoots of Flourishing Local Hip-Hop
Since the late 2000’s, South African hip-hop has seen a meteoric rise. The country’s events calendar is increasingly populated with large-scale hip-hop events; relationships with big brands have strengthened, allowing artists to earn additional income through endorsement deals; 2012 saw the launch of the South African Hip Hop Awards; and mainstream radio has finally bought…